Crystel Robbins Rynne is CEO of HRLocker, Ireland's leading HR software platform, trusted by over 100,000 users across 55 countries. With more than a decade at HRLocker, Crystel has led the company through significant growth and expansion across Ireland and the UK.
A passionate advocate for HR compliance and employee experience, Crystel is a regular speaker and commentator on employment law, data protection, and people management. She has particular expertise in helping SMEs navigate the practical realities of GDPR, data retention, and compliance.
Crystel holds a BA in Psychology & Sociology from the University of Limerick, a Master's from NUI Galway, and a Postgraduate Certificate in International Selling from TU Dublin. She sits on the Appraisals Committee for Guaranteed Irish and was shortlisted for the IMAGE PwC Businesswoman of the Year Awards 2025.
Q. "I am the most senior HR person in our business but I am consistently brought into key decisions too late to make a real difference. I can see people risks forming well in advance but by the time I am consulted, the direction is already set. How do I change this dynamic without going over anyone's head?"
Someone told me once that HR will never get a seat at the table because it is not commercial. I have thought about that a lot over the years. My answer is this. People are your biggest investment and the single thing that can move the commercial dial more than anything else. If that is not commercial, I do not know what
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