Talent Shortages: Still Top of the List
When we asked whatâs giving HR teams the biggest recruitment migraine, a whopping two-thirds said the same thing:
âWe just canât find the right candidates!â
And if that wasnât enough, another 21% are struggling to dig up those elusive niche skillsets.
The surprise? Only 13% see stronger employer brands as their biggest competition.

Employer Branding: Everyoneâs Talking About It⌠Few Have Cracked It
We asked how confident attendees were in their employer brand â and letâs just say, thereâs room to grow.
Only 19% rated theirs as very strong.
Nearly half (48%) are still building the basics, while a third admit they either donât know how strong their brand is â or arenât measuring it at all.

If HR Could Have a Superpower... đڏââď¸
Forget flying or time travel â we asked what recruitment superpower HR pros would want most.
The top pick?
đ Instantly finding hidden or passive candidates â 42% would love that x-ray vision into the untapped talent pool.
Other favourites included:
⨠Attracting top talent without even trying (27%)
đŽ Predicting perfect cultural fit (18%)
